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Auteurs : Sarah Cure et Aurélien Farina Éditeur : Éditions Chaumont Design graphique
ISBN : 9791093806051 Format : 6.75 x 9.5 pouces Finitions : couverture souple 64 pages
Langue française
Combien y a-t-il de manières de dire « bonjour » ? Une infinité, probablement. Et sans doute autant de manières de l'écrire. En MAJUSCULES, et avec un point d'exclamation ! Ou un point d'interrogation ? Ou peut-être les deux ? ! En tout petit, un mot en noir au milieu d'une page blanche ; ou avec de grandes lettres colorées qui dansent ; peut-être avec une simple forme ou une image. Commencer à s'intéresser au design graphique, c'est commencer à observer et comprendre le monde qui nous entoure.
Et prendre conscience de la multitude de signes qui, jour après jour, façonnent notre quotidien et le chargent de sens : que ce soit un panneau stop , un emballage de corn-flakes, une pochette de disque psychédélique, le titrage aguicheur d'une couverture de magazine, la typographie plus discrète d'une page de roman, une enseigne de pharmacie qui clignote ou encore le générique d'un film de science-fiction.
C'est en pensant à ce fourmillement que nous avons imaginé ce Livret d'initiation au graphisme comme une collection de balises, de points de repère ; des outils à découvrir et à s'approprier en jouant, de manière simple et intuitive, seul ou à plusieurs, que l'on soit petit ou grand. Quelques expériences à faire, une série de propositions, sans bonnes ou mauvaises réponses. Les quatre séquences de ce livret - typographie, affiche, signes, identités -, sont autant d'invitations à la promenade et à l'exploration : laissez votre oeil et votre main tracer le chemin à tour de rôle !
